Aim Plastic Free began in Southeast Asia, where the founder Mia Hadrill lived for three and a half years. She experienced first hand the extensive plastic pollution littered in rivers, rainforests and the ocean. She had to do something, so Mia began to make changes and challenged others to join in. She cut out unnecessary waste and avoided brands with excess packaging, whilst finding inspiration in local biodegradable products made of banana leaf, coconut and made use of reusables.