Aim: “a purpose or intention; a desired outcome.”

Hello and welcome!  My name is Mia. I created Aim as a discussion place for people who want to quit single use plastic, to provide moral support, inspiration and ideas. Here I share my experiences and collaborate with others at different stages of their sustainability or plastic free journey.

Living in South East Asia for three and a half years has been both my source of frustration and my inspiration for this project. I saw plastic pollution litter rivers, rainforests and the ocean – yet at the same time manufacturers were producing more plastic waste than ever. Enough was enough. I had to do something. I began to make changes and challenged others to join in. I cut out unnecessary waste and avoided brands with excess packaging. I found inspiration in local biodegradable products made of banana leaf, coconut and made use of reusables.

Yet still, stepping away from plastic is extremely hard. I want to provide an honest perspective. There are lots of blogs out there from people who want to make it look easy to be 100% ‘zero waste’ and plastic free. Aim Plastic Free is here to talk about the challenges and contradictions and navigate these things together.  Like many of you, I am an urban girl just trying to do my best while making the transition.

The world is overflowing with plastic. Plastic can take up to 1000 years to degrade. During this time it breaks into smaller and smaller pieces until they’re so microscopic they can be found in our air, rain and our drinking water. Remember, “it’s only one bottle,” said 8 billion people, the time to ditch single use plastic is now. 

Contact and collaborations

Feel free to contact me: