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THE CHALLENGE
THE CHALLENGE

organic cotton

natural fibres plastic bag dress plastic clothing

Choosing Natural Fibres: A Simple Guide to Plastic-Free Fashion

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We’ve all been there: whether you’re bombarded with ads for clothing sales on social media or you pass by a sale rack at the store, the temptation is real. It’s hard to turn away from that instant gratification, but it’s important. According to Sustain Your Style,  190,000 tons of textile microplastic fibres end up in […]

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affordable sustainable clothing Heiko

Affordable sustainable clothing brand Heikō explains why eco clothing matters

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  Aim interviewed Rob Henry, the Director of Heikō Clothing, to find out whether ethics are compromised when you set out to shake up the system and create an affordable, sustainable clothing brand in a world where profit tends to come before people and the planet.   What does affordable, sustainable clothing mean to Heikō?

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